The rise and fall of the Slideshow, on a par with the rise and fall of responsive, is in my opinion what next for web design in 2014. For the clear fact of the matter is they rarely work as a call to action – and that is what slideshows get used for.
So what are slideshows useful for? Slideshows are great for scene setting and for content to be showed off. Galleries of images and videos being some great examples and that is where we continue to want lots of big image based content at the top of the page (and have it moving to boot). What Slideshows are not great at is for clicks – it is not where to put that important offer as it will be ignored. In terms of clicks per pixel space slideshows are quite literally a waste of space.
This post is a version of a recent lecture. The question is “What skills and knowledge might future designers be expected to know”.
For the creative industries the proximity of other creative industries has meant that London is absolutely the place to be for any agency or artist…
Covid lockdown has given us a unique and unexpected experiment; what happens when online ad spend stops across the board in a sector?