The word ‘phenotype’ is a biological term and is best explained by examining the differences between the ‘phenotype’ and ‘genotype’ of living organisms…
gen·o·type [jen–uh-tahyp, jee-nuh-] – noun, Genetics
“internally coded, inheritable information” carried by all living organisms. This stored information is used as a
“blueprint” or set of instructions for building and maintaining a living creature, written in a coded language (the genetic code).
phe·no·type [fee-nuh-tahyp, fen–uh-] – noun, Genetics
“outward, physical manifestation” of the organism. In other words, the way the end result of the instructions contained within the organism’s genotype, modified by the influence of the organism’s environment.
In English then…
To give a simple example, your genes may dictate that you will have blue eyes, grow to 180cm tall and have a strong physique.
If you grow up somewhere without adequate food then you will still probably have blue eyes, but may not grow to be so tall. Similarly, if you have an accident and lose an arm, the fact that you only have one arm is not a result of your genetic makeup, but a consequence of unfortunate circumstances.
Therefore, our phenotype is the product of our genotype and our environment and our life experiences, or, in other words,
“the outward physical manifestation of internally coded, inheritable, information.”
It is our designer Anna’s last week here at Practically, and she was made to do a show and tell of her time with us. We thought it was rather cool that, firstly, she created it as a web page, and secondly the way she represented her time here. Enjoy!
For the creative industries the proximity of other creative industries has meant that London is absolutely the place to be for any agency or artist…
It doesn’t happen often that some of our work appears on mass media, so please excuse our blatant plugging.