The Brief:
To design & deliver a hub to host the Pantene ‘Make a swisssh’ competition developed to support the launch of Pantene Aqua Light hair care products.
Get consumers to participate in ‘Make a swisssh’ competition, maximize their time on the website and get them to come back. Let consumers experience and love the product. ‘Make a Swisssh’ is the epitome of the joyful goddess, and embodies Pantene equity of beautifully healthy hair that women will be proud to Swisssh.