Pantene ‘Make a swisssh’ hub

by Sam Collett
A vast online campaign aired across the Hearst network to promote Pantene, in conjunction with Cat Deeley. User uploaded content, games, a social hub...
Apr 25, 2012

The Brief:

To design & deliver a hub to host the Pantene ‘Make a swisssh’ competition developed to support the launch of Pantene Aqua Light hair care products.

Get consumers to participate in ‘Make a swisssh’ competition, maximize their time on the website and get them to come back. Let consumers experience and love the product. ‘Make a Swisssh’ is the epitome of the joyful goddess, and embodies Pantene equity of beautifully healthy hair that women will be proud to Swisssh.

More reads

Pantene 'Make a swisssh' hub

The Last Show and Tell: Anna Peskova

It is our designer Anna’s last week here at Practically, and she was made to do a show and tell of her time with us. We thought it was rather cool that, firstly, she created it as a web page, and secondly the way she represented her time here. Enjoy!