Practically Output – Q1 2021

by Sam Collett
Here is a non exhaustive list of what the team have been up to since the end of last summer. And my oh my we have been busy.
Apr 21, 2021

Leading on from our article of last summer, and from one of our internal academy sessions (where we each either teach each other new things, or plain show off), here is what the team have been up to since – our Practically.io output from this year thus far. And my oh my we have been busy.

More importantly than this we feel we have had a really strong year in terms of the work we have been doing, our thinking, our strategy, our UX Design and our processes.

We continue to be the place that our networks call on for advice and help, which has been formalised in some cases. Annoyingly this means we can’t show some of our favourite projects. And we continue to develop some really huge development projects that deserve their own shouts. In particular GCSE Prepper, Shift, NHS and DS-Compliance in all of their flavours go from strength to strength.

Here is our non-exhaustive list of some of the design-led sites, projects and things we have launched over the six months since October 2020. Please enjoy…

October

DS Hospitality

Project details

Type: UX
Category: Strategy/Design/UX
Client: DS-Compliance
People: Sam, Anna, Ade
Timescale: 3 wks
Link: ds-hospitality.com

Practically Output - Q1 2021
Practically Output - Q1 2021
What was the brief?

We have created an interface for social distancing alerts for companies. This is of course hugely timely in this time of Covid, but the project is primarily directed at the GDPR requirement to know who might be able to see sensitive information. With this system companies can see who is near to whom, both when they are at their screens or otherwise.

Commentary

We are rather proud of this very different interface for alerting on proximity and more importantly for highlighting issues.

October

EmployAbility

Project details

Type: Website
Category: Redesign
Client: Employability
People: Anna, Sam, Alex
Timescale: 5 wks
Link: employ-ability.org.uk

Practically Output - Q1 2021
What was the brief

A rebrand, restructure, respositioning and rebuilding of EmployAbility website. Employability help organisations and students of diverse disabilities work together. We created, together with students, a new look website and a brand style.

Commentary

See the Employability project page for more.

November

Openminds Foundation

Project details

Type: Website
Category: Rebuild / Design
Client: Open Minds
People: Anna, Sam
Timescale: 4 wks
Link: openmindsfoundation.org

Practically Output - Q1 2021
What was the brief?

A rebuild for the Open Minds Foundation website. A well established resource for helping people under coercion of all kinds.

Commentary

A great example of a huge content piece – tidying up, organising and also discovering and re-energising old but useful content. Its always great to do a website in the knowledge that your work on SEO and site navigation might make that small difference to help someone in need.

November

MiQ – Methane Awareness

Project details

Type: Web Build
Category: Website
Client: Spencer Du Bois
People: Sam, Anna, SDB
Timescale: 2 months
Link: miq.org

Practically Output - Q1 2021
What was the brief

A brand new site and brand for a shiny new company – MIQ. All designed by the wonderful folks at Spencer Du Bois (SDB). The site is a small but growing 

Commentary

Our first project together, we think, a great example of a business to business (some might say “corporate”) website that is still sexy. Lots of beautiful design, with subtle movement.

December

Healthily – GP Data

Project details

Type: Landing Page
Category: Design
Client: Healthily
People: Anna, Sam
Timescale: 3 wks
Link: Healthily UX

Practically Output - Q1 2021
What was the brief

Helping out the wonderful Healthily, on some of their marketing. We did a few projects using their all new branding, but also showing what we believe to be good examples of UX when it comes to landing pages.  

Commentary

Our first project with the great team at Healthily, and a a tricky one to navigate in terms of the medical knowledge. But we love this rather beautiful moving infographic.

December

Healthily – Back Pain

Project details

Type: Website
Category: Redesign
Client: Healthily
People: Anna, Sam
Timescale: 4 wks
Link: Healthily UX

Practically Output - Q1 2021
What was the brief

Another landing page created for the Healthily team. Again the plan here was to make something engaging, yet useful. And again it stretched the brand new brand guidelines.

Commentary

Still working at home in lockdown? You should probably get some back pain advice.

January

Be Well Gloucestershire

Project details

Type: Website
Category: Hub
Client: NHS
People: Anna, Sam 
Timescale: 2 wks
Link: bewellglos.org.uk

Practically Output - Q1 2021
What was the brief

Be Well Gloucestershire is a campaign from Gloucester Health and Care helping people through the time of Covid. The launch coincided with Blue Monday and is designed to be a place highlighting areas of help within the county and beyond.

Commentary

We built the site within days and the content contained within it is vast and ever-growing. We think it is a design peach and are especially proud of the branding.

Did we mention this one made it on to the BBC News?

 

January

JBR Capital rebrand and reboot

Project details

Type: Website / Brand / Marketing
Category: Strategy / Design
Client: JBR Capital
People: Anna, Sam
Timescale: 8 wks
Link: JBR

Practically Output - Q1 2021
What was the brief?

The pause in demand for supercar finance, and their commanding position after years of stratospheric growth meant that JBR Capital was in a position to really think about, well, their own position. We were privileged to be able to help them in the role of Art Direction, Brand positioning and, now, Brand guardians. 

As with all brand positioning pieces we did loads of research, looked at existing and past outputs, and proposed some new branding routes and directions. As such we have a roadmap for a brand which is evolving, cautiously, into a very different beast.

Commentary

We are really proud of the strategic thinking we put into this piece. A really great example of the trust that our clients place in us, which comes from a working relationship almost as long as JBR’s incorporation. We see ourselves and they see us as key team members.

January

Healthily – Sex Test

Project details

Type: UX
Category: Design
Client:  Healthily
People: Sam
Timescale: 2 days
Link: Healthily UX

Practically Output - Q1 2021
Practically Output - Q1 2021
What was the brief

As part of our UX work with Healthily we were asked to investigate and redesign an existing campaign. The Sex Test Quiz had a lot of traffic but little engagement. Plus the need to convert towards partners. So we did a series of mobile-first tweaks which resulted in the desired engagement. UX is easy once you have the methodology in place.

February

Manzanita Capital

Project details

Type:  Web
Category: Website
Client: Manzanita
People: Anna, Sam
Timescale: 10 days
Link: manzanitacapital.com

Practically Output - Q1 2021
What was the brief

Manzanita is a family office who specalise in beauty brands. We updated their website with a shiny new CMS and a bold new style, which we think befits their brand image.

February

DS Justice

Project details

Type: App / UX / Development
Category: AI/Design/UX
Client: DS-Compliance
People: Sam, Anna, Ade
Timescale: 10 wks
Link: ds-justice.com

Practically Output - Q1 2021
Practically Output - Q1 2021
What was the brief?

DS Justice: Voice analytics evolved from our audio work with DS-Compliance, to become a specific tool for Police forces and law professionals. We take recordings of 999 calls, covert recordings and police interviews. We look for case keywords and alert users in our dashboard when we find them. We can then pass this on to other intelligence software such as i2Connect.

Commentary

This is a huge project, with many moving parts. The complexities only begin at the transcription and the AI controls that make this so. DS-Justice has a unique methodology to audio trascription – and as such is much more efficient at creating meta data for audio. We are also proud of the interface and code for editing and improving the text files – all changes logged in the same way as an evidence bag might be. 

February

Edge Digital

Project details

Type: Website
Category: Website/ Design
Client: EDGE
People: Sam/Anna/Alex
Timescale: 2 weeks
Link: edgedigital.co.uk

Practically Output - Q1 2021
What was the brief

Upgrade the website for our sister company –  Edge Digital specialise in email marketing for businesses.

Commentary

The old Edge website was sorely in need of updating, and as sister company we thought it would be a good time to boost our commonalitites. You will see that the EDGE site and ours share common architecture and design motifs.

March

Even.tl

Project details

Type: UX/Development
Category: Application
Client: Even.tl
People: Sam, Ade, Stu, Neil, Ben
Timescale: 8 wks
Link: Project Page

Practically Output - Q1 2021
What was the brief?

Covid has not been kind to the event industry, and this included cancelling all of the pilot events that Even.tl was due to be shown at. Now the end is looking near in the UK (we write in April 2021), we are beginning again the testing process.

Commentary

See the project page for Even.tl

March

Shift Updates & Website

Project details

Type: Redesign/Rebuild
Category: Website
Client: Shift
People: Anna, Sam
Timescale: 3 days
Link: shiftenvironment.co.uk

 

Practically Output - Q1 2021
What was the brief

A quick turnaround for a marketing site to support the great work of the Shift Environmental team (formally SUSS Housing). We recreated and tweaked the design and converted the site from SquareSpace to WordPress, with Divi. See also the rest of the work we do with Shift including the Shift Portal application.

Commentary

We love fast turnarounds and this was no exception. Simple, quick and rather lovely.

March

What&Why

Project details

Type: Website
Category: Strategy
Client: What&Why
People: Sam
Timescale: < Day
Link: whatandwhy.eu

Practically Output - Q1 2021
Commentary

We wanted to include this page, designed by What & Why themselves, with our help, even though it took up mere hours of our lives…

We believe that often a simple holding page, as seen here, is the best strategy.
No-one wants to see a site that is out of date, just like busy agencies such as What&Why (and ourselves) don’t have the time to update it. A decent holding page says “We are here”, or better still “This is the company you are looking for”. It does what it needs to, which is show contact details, and gives a very small overview. No more, no less.

April

Event Safety Planning Website

Project details

Type: Website
Category: Website
Client: ESP
People: Anna, Sam
Timescale: 5 days
Link: eventsafetyplan.com

Practically Output - Q1 2021
What was the brief

We do a lot of work with ESP across the business, usually with the Event Safety Planner application. Alongside this we recreated the main marketing website which now has more of an emphasis on the consulting and training side of the business. We think it makes the most of the expertise these guys have at key global events.

Simple, beautiful, functional.

 

April

University of Worcester – Art House

Project details

Type: Website
Category: Website / Strategy
Client: UoW
People: Sam, Anna
Timescale: Ongoing

Practically Output - Q1 2021
What was the brief

Strategy, design and creation of the University of Worcester School of Arts website. To unite the art based content, boost applications from students as well as tie together the community, the school and the facilities. A big ask and a big brief.

Commentary

This one is in progress but we are so proud of it we wanted to share. The client is the University of Worcester (See our University of Worcester project page), and we are proud to take them on a journey of strategy and design… Watch this space.

What Next?

We as ever lots of major sites waiting in the wings to be live – both on the ‘design’ side, and on the business application side. Watch this space for launches and projects from RJM, NHS Hope House, Panara, The Art House as above and more that we aren’t allowed to tell you about…