This rather good introductory piece to Sales Enablement could be said to encapsulate our views on the Digital Brand Review:
Clients struggle with being objective when analysing their processes.
“A great example of this is how confident clients typically are when they tell us they have a well-executed sales process, yet they have a hard time articulating it to us,” Lieberman said. “Agencies with a solid base of experiences are able to help clients see their blind spots, skip over the pot holes, and apply the best practices that have been learned from implementing aligned sales and marketing processes at other successful companies.”
Once again the terms are all similar, be it CX, Sales enablement, UX. To us it seems like the obvious transfer of a core message to the person that matters – the consumer.
We have been lucky to be taking part in this year’s DXA awards, judging in the Best Website category, with criteria being very much about effectiveness.
I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.
An interesting aside from this morning’s news. IBM’s Watson, arguably the pre-cursor but almost definitely the competitor to Siri is being used for one city rather than a device.