It is pretty obvious to see why these seemingly dull long strips of graphs have become so popular and indeed why they are here to stay. It started of course with pinterest and the fact that its rather novel (at the time) interface suits long strip like images (because it takes up more eye time on the feed) and also images that intact – not a html page built up of many mini images. Add to this the fact that the format works very well on phones and that file size for such large images seems not to matter (note also the welcome return of the animated gif) and the sharability of the image we have a winner.
More than this though, we love facts more than ever, but we like reading less than ever. We live to be entertained and therefore the most successful info graphics give information, do it fast and entertain us for that 30 seconds we allot to the image.
Please visit our info graphics board for some inspiration, and follow for more,
We have been lucky to be taking part in this year’s DXA awards, judging in the Best Website category, with criteria being very much about effectiveness.
See under the hood of how we created the artwork for our new website. Spoilers – it was really good fun.
Covid lockdown has given us a unique and unexpected experiment; what happens when online ad spend stops across the board in a sector?