Growth & SEO
Websites created for SEO boosting. Structure, content and strategy all go towards getting your site up the rankings.
Related Projects
How it works
Scoping
Every project is different in terms of scope, size and outcomes. But we begin all by a deep dive briefing session, preferably in person but often virtually with many stakeholders. We have a number of methods to ensure the strategy is right.
Design
Once the brief is right with the objectives and personas defined, we design and plan the product. A large scale application might take a month or two of planning. A small website might take a day.
Build
With designs signed off and perhaps tested with specific users, we can then build. We have various methods of creation, from WordPress for 'normal' websites, to React.js and Yii backends for web applications.
Launch
We launch the project and maintain. We can host applications and websites, or we can use cloud based servers such as AWS, or your existing setup. A website or an application is a long term project so you need a long term partnership you can trust.
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FAQs
What is SEO, and why do I need it?
SEO, or Search Engine Optimization, is the practice of optimising your website to improve its visibility and ranking in search engine results, which is crucial for attracting more organic traffic, increasing your online presence, and ultimately growing your business or audience.
What do you do to ensure my SEO is sound?
Start with a website audit. Then implement strategic keyword optimisation, enhance technical aspects like site speed and mobile-friendliness, create high-quality content. If that doesn't work its backlinks and paid solutions.
How do I get to the top of Google?
You would be amazed at how many times we are asked this. The first question is "What for?" What key phrase do you want to be top for when someone types that exact phrase into Google. The second is to work out what is realistic and what are the right phrases to go after. Once this is decided we can help make the right content to be above your competitors and most importantly to restructure your website around those keywords.
The trick is to build sites that are Google friendly but most of all make the right content for the right humans. These two aims are increasingly converging.
What is a web hack?
We happen to have a whole dissertation on the subject - see our Thinking session.
Basically it is two things. Fixing user journeys to make sure they work properly and are streamlined for conversion. Then when that is optimised drive as many visits as possible by SEO or by PPC.
What is your success rate at SEO?
SEO is a marathon not a race. SEO takes time, resources and patience. We have great case studies and success with JBR Capital, the NHS and Suttons & Robertsons. But there are other successes with some of our smaller websites, created for SEO.
What is the future of SEO?
Could Google actually be on the back foot? Perhaps in the medium term. The future looks like it might be very different with SGE search engines powered by AI delivering results possibly without even going to a website. Watch our Thinking area for more on this in the future...