Strategy
Strategy comes in many flavours, from UX, SEO and growth to business planning and help for startups. It also links and underpins our design and our build – be prepared for tricky questions such as “why” and “what does good look like”?
Related Projects
How it works
Scoping
Every project is different in terms of scope, size and outcomes. But we begin all by a deep dive briefing session, preferably in person but often virtually with many stakeholders. We have a number of methods to ensure the strategy is right.
Design
Once the brief is right with the objectives and personas defined, we design and plan the product. A large scale application might take a month or two of planning. A small website might take a day.
Build
With designs signed off and perhaps tested with specific users, we can then build. We have various methods of creation, from WordPress for 'normal' websites, to React.js and Yii backends for web applications.
Launch
We launch the project and maintain. We can host applications and websites, or we can use cloud based servers such as AWS, or your existing setup. A website or an application is a long term project so you need a long term partnership you can trust.
CHRIS SEAWOOD – HEAD OF MARKETING at JBR CAPITAL
“Reliable, efficient and proficient at developing new strategies that always meet the brief”
FAQs
What is Brand Strategy?
Brand strategy is a comprehensive plan that outlines how a company or product will build and manage its brand to achieve specific goals. It encompasses various elements designed to create a distinct, recognizable, and memorable identity that resonates with your target audience.
A strong brand strategy helps establish a clear identity, build customer loyalty, and differentiate your business in a competitive market. Our agency can work with you to develop and execute a brand strategy that reflects your vision and drives your business forward.
What is a business strategy?
A business strategy is a comprehensive plan that outlines how a company will achieve its long-term goals and compete effectively in its market. It involves defining your business’s direction, making key decisions on resource allocation, and setting priorities to guide operations and growth.
A well-defined business strategy helps guide decision-making, align efforts across the organization, and position your business for long-term success. Our agency can support you in developing and implementing a business strategy that leverages digital solutions to achieve your strategic goals.
What methodologies do you use?
We do not use formal ones such as PRINCE2, but we have a number of what we call diagrams that help us to understand the business, a brand or even a brief. These very quickly get to the heart of a problem (and solution). Some of these can be seen on our Diagrams to live your life by article.
Who do you do strategy for?
Everyone! From the smallest web design or phone discussion to the largest enterprise application we believe strategy is at the heart of everything. Get the strategy wrong then everything else fails.
Any proud strategy moments?
Yes. And not necessarily for the big ticket items. For example we loved the strategy work we did for Scarffio which led to a rebrand and a repositioning of their marketing. We also loved the design thinking work we did but was never chosen for the Cheltenham Town Council.
What about AI strategy?
Glad you brought that up.
We are part of the obsolete.com collective who help businesses and agencies with AI. What they could do, what they should do and how to do it. We are early advocates of the use of AI in education and in business.