We love working with
Blooming Photography
Over the years of collaboration with Ben we have created many versions of his site (this is the 5th iteration over 20+ years).
The latest was a total rebuild and redesign, focusing on providing an excellent platform to share his photography, while improving the site’s loading speed and SEO optimisation.
Bespoke tools
Bulk upload galleries
SEO in a highly competitive landscape
Google position up 5 places
See for yourself
bloomingphotography.co.uk
Front Facing Website
The focus of this site was obviously Ben’s beautiful photography and so we have put it front and centre.
The challenge was to optimise images so that we provide a fast-loading speed without taking away from the quality of Ben’s photography.
Under the Hood
The JBR site – the base of operations – is created in WordPress. It’s responsive, fast and is bursting with content.
When we say fast, we do mean fast – through Practically’s own static site builder. In this way we convert the, admittedly bulky, WordPress back end into a streamlined beast, providing unbelievable page load speed, and additional security.
Project Feature
We really do love Ben’s Photography, and his wedding photography really is something special. He specialises in very human stories and angles, getting beautiful playful moments.
Why we think
This project is sexy
We are quite proud of many things about this project. Firstly, and most importantly, Ben is one of our oldest clients, we love working with him and showing off his really rather beautiful photos.
Speed is also an area where we are proud of what we have done – optimising the speed of download verses having as high as possible resolution. We spent a long time experimenting with compression and lazy-loading.
And then (and we may have mentioned this), the SEO gains, especially around the “weddings” keyword have been achieved with the structure of the pages and areas of interest. Specifically researching and finding out that people search for “wedding photography upcote barn” meant that we focused more on the locations as content silos. Clever huh?
We also built a few bits of geekery to make Ben’s life a little easier. If you’ve had a look at the blog then you’ll see there’s a lot of beautiful images there. We built a way that Ben could add all the images to be formatted that he wishes them to be seen.
How did Practically & [Client name] get together
“We have heard about Practically from XYZ, and decided to get in touch about rebuilding our website.”
What were your expectations of [project name]
“The Client’s Answer is here”
How do you feel the project went over all
“The Client’s Answer is here”
Do you still work with Practically/ Some good & bad parts / or other relevant question
“The Client’s Answer is here”
Or we can just have a single quote
“Lorem ipsum dolor sit amet, consetetur sadipscing elitr.”