We love working with
Obelisk Support
An ambitious brief for prolonged growth from Obelisk – a provider of expert Lawyers, solicitors and paralegals on a flexible basis. An Uber for lawyers (as we describe it), with their own platform for hiring lawyers on demand , and on the flip-side joining as a lawyer or paralegal.
Project aims
Update and reboot for growth
We changed everything
Structure, design & a mini rebrand
See for yourself
obelisksupport.com
Obelisk Support are the original providers of Flexible Legal workers, who have a very unique setup and place in the market. As such they have been much copied, especially since and during lockdown, when the whole of the Legal world also moved to remote, part-time and more flexiblle working.
We were tasked with reimagining the site to generate long-term growth. Starting with the SEO strategy piece, moving through wireframes and then into design and build.
Our design takes the best of their existing brand and upgrades this to build trust and a style all of their own. and to do this we also went back to their core brand guidelines. Obelisk now owns circles, owns red, and has a visual focus on strong, empowered, people.
Compare with the old site design.
A new direction for 2024
Since our evolution of the brand, Obelisk changed their tack and their brief to be less female-focused and more ‘corporate’ in feel. Designed and copywritten by the lovely Adan and Grant. The new design goes back to the original obelisk – Cleopatra’s Needle. We turned around the 400+ page site in one calendar week to the new style and format, while holding on to the SEO powerhouse pages as much as possible.
Under the Hood
Like most of our marketing and SEO sites the site is pretty standard Wordpress with Divi. As part of the rebuild we removed a lot of plugins and relied much more on the Divi Theme builder.
Another example of our honed approach to Wordpress development and knowledge.
Why we think
This project is sexy
The biggest part of our work has been to create an organic SEO plan, based on research and key terms. Obviously we cannot show graphs and stats, but let us just say it is working, in that we are delivering to key pages from key terms such as flexible legal support.