This rather rude quote came up in conversation & it got us thinking about how we approach UX, strategy, design and projects in general…
We have been lucky to be taking part in this year’s DXA awards, judging in the Best Website category, with criteria being very much about effectiveness.
I have been privileged to be shown in person the Adapt2 DEM or Digital Engagement Map. I cannot emphasise how blown away I am by the progress made and how useful it would be.
An interesting aside from this morning’s news. IBM’s Watson, arguably the pre-cursor but almost definitely the competitor to Siri is being used for one city rather than a device.
How do we describe a brand, and make it into a repeatable pattern? A do-it-yourself guide using the BrandSum+ methodology.
There is simply no point to having a beautifully designed website which is impossible for users to
understand and find what they are looking for.