We have been using Sam’s “Design Diamond” for a few years now as part of our teaching. We have never formally written it up or used it for any purpose other than to convince our first years of best practice. We thought it was about time we shared with the world – and you.
Simply stated, it aims to convince design students of the process of design. That without one of the four corners of the diamond then a design presentation (a crit or critique) will be weak.

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[updated] Diagrams to live your life by
As part of our Practically Academy Sam shared a whole series of diagrams that help in the strategy work that he does, and beyond.
12 days of design thinking
Our 12 days of design thinking released for Xmas 2024. A whimsical way of explaining some of the ways we approach design and strategy. Remember – Design thinking is not just for Christmas. Ho Ho Ho.
ASCALi Renaming Project
ASCALi is a rebranding and renaming project – that of Logistics Consulting.