We have been using Sam’s “Design Diamond” for a few years now as part of our teaching. We have never formally written it up or used it for any purpose other than to convince our first years of best practice. We thought it was about time we shared with the world – and you.
Simply stated, it aims to convince design students of the process of design. That without one of the four corners of the diamond then a design presentation (a crit or critique) will be weak.

More reads
Start a new development project on the right foot
Multiple times in Web Development you will go through the process of creating a new repository for a new application or project that you are tasked to build. We think it is really important to get the order of tasks correct at the start of a new application…
Accessibility Web Design Rules – Our upgraded website for NHS
Things we learnt by creating highly accessible website designs for the NHS & university sectors. Recent pitches and web briefs have put accessibility high on their list of needs, which is a great sign. However accessibility, just like GDPR, needs to be taken in context…
WWW – A tool for any creative. What, Who & Why is your work good?
Or not of course. An evaluation tool for any marketing creative piece – a poster, a website, a flyer, a brand. Most of all a piece of SEO copywriting.