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SEO
Articles based around Search Engine Optimisation (SEO) on the web and in the further big wide world.
Digital for charities: Website Content Template for Charities
One of the big problems for small charities sites is knowing where to start with a new or upgraded website. Read on for top tips, a checklist & free to download templates for your content.
What’s the state of the pawnbroking industry in provincial towns?
Exploring the current state of the pawnbroking industry in medium sized UK towns, examining its history, consumer perspective, response to changing demands, and potential for growth. We look at the challenges faced by pawnbrokers in these areas and focus on a specific example in our hometown – Cheltenham.
Web design in Cheltenham – 46 agencies compared
There are a surprising amount of small to medium web design firms operating in this Cotswold town. This is not an exhaustive list but one created from our network and experience.
Perennial Blog Posting Strategy
A blogging strategy that will save you time, increase your SEO health, make that content calendar easy to deal with and help with your sanity.
WWW – A tool for any creative. What, Who & Why is your work good?
Or not of course. An evaluation tool for any marketing creative piece – a poster, a website, a flyer, a brand. Most of all a piece of SEO copywriting.
Growth Hacking – implementations, ethics & effectiveness
Stu Carter discusses the death of the term Growth Hack. Another of our dissertations from the archives…
The dirty secret of Pay Per Click advertising (or how lockdown has opened our eyes)
Covid lockdown has given us a unique and unexpected experiment; what happens when online ad spend stops across the board in a sector?