The main NHS Trust site
The merging of two NHS foundation sites using the rebrand of a completely new one. In Spring 2017 we created a new site for ²gether. And in 2018 we upgraded and prettified the glos-care website too.
This job was very much about taking the best from both in terms of content, structure and technologies.
We used the same process we use for more commercial “growth hacks”. Namely switching the focus of the site to the needs and searches of the end users. This means a radically different design and structure – based very clearly on what users are searching for – “conditions”, services and locations.
Under the Hood
The site itself is made with standard WordPress + Divi, with dedicated hosting.
We created the new trust website on top of the existing ²gether site, and merged in a whole series of content from the Glos. Care site. This huge content based site therefore performs really well for SEO and continuity.
Why we really love working with the NHS
In our world of website and application creation we often are selling things. So it is great to create a whole series of sites for various aspects of the NHS where we are helping people, and in some cases saving lives.
We love working with the NHS teams and this relationship has built over not years but decades.
A key navigational feature of the new site is the use of the “A-Z”, which links together the conditions and services that are offered by the trust across multiple locations.
Silo Content pieces – for SEO
The other aspect is that everything related to Anxiety, for example, is found by the users on one very long page which contains everything a user needs to know about the subject. This makes it easy to find by a search engine but also more useful to the end user.
We found that new users were and are searching for symptoms rather than the underlying problems – so again this long landing page style, we hope, is more helpful to these users.
The site is built with search and users in mind. We hope that by using our marketing and SEO knowledge we can improve some people’s lives.
NHS 2gether was Herefordshire and Gloucestershire’s division that looks after mental health services in the region. This has now merged with Glos Care to form the Gloucestershire Health and Care Trust. Still with us?
In Spring 2017 we created a new site for ²gether. We used the same process we use for growth hacks. Namely, switching the focus of the site to the needs and searches of the end users. This means a radically different design and structure – based very clearly on what users are searching for and how ²gether can help.
The process of creating the site was a long one, but really interesting. As part of this process we took part in many consultations and steps with all the types of users and organisations.
A key component of the new site construction and design is the use of the “Rainbow of services”, which links together the conditions and services that are offered by ²gether across two counties.
Glos. Care Services
Before the big merge we also looked after the Glos. Care Services Trust website. A good example of a polish of an existing site. The site is constructed using the CMS Joomla and had many aspects that were obsolete. We tidied up these aspects and recreated key pages – notably the homepage which much better reflects the Trust.
We also boosted the SEO aspects of the site – a large task as the site consists of a multitude of pages.
Part of this was the UX – with new features such as the mega nav menu.
This project shows how some simple steps can boost conversion and performance.
This is in terms of search, technical but also the perception of users both inside and outside an organisation.
Glos. Community Dental
Glos Community Dental NHS is a new site for the specialist dental care provided at various locations around Gloucestershire. These lovely people deal with those who are unable to visit high street dentists and/or need more specialised care.
Created using WordPress the site has some rather unique SEO aspects. The new brand, we hope, reflects the wonderful people that work at this critical service.
The referral forms on the site are built dynamically – so that, for example, xrays and documents can also be uploaded, but only if you are the right user type.
And there’s more…
We have created many more sites, microsite and more for the NHS. We helped out with their Covid-19 booking/testing system. We created a rather lovely site for the SW Recovery College. We created the site for the Children and Young People’s mental health service, which like many of the sites has undergone many versions. CYP’s has recently been the subject of a live brief collaboration with students at the University of Worcestershire, Practically and the GHC team.